Last Updated November 30, 2011
1. Information Collection and Use
Our primary goals in collecting information are to provide and improve the Services, to administer Your membership and to enable Visitors (defined below) to enjoy and easily navigate the Website. When you wish to contact us, become a Member or subscribe to the Services, we will ask you for personally identifiable information. This refers to information about You that can be used to contact or identify You ("Personal Information"). Personal Information includes, but is not limited to, Your name, email address and mailing address. Please do not include any Personal Information in Your Member profile or otherwise post any Personal Information on the Website that You intend to keep private.
We may also collect other information that You provide or give us access to as part of registration and the administration and personalization of Your account or otherwise post on the Website or submit to Us ("Non-Identifying Information"). We use Your Personal Information (in some cases, in conjunction with Your Non-Identifying Information) mainly to provide the Services and administer Your inquiries, but also to resolve disputes, troubleshoot problems and enforce Our Terms of Service.
Certain Non-Identifying Information would be considered a part of Your Personal Information if it were combined with other identifiers in a way that enables you to be identified. But the same pieces of information are considered Non-Identifying Information when they are taken alone or combined only with other Non-Identifying information. We may combine Your Personal Information with Non-Identifying Information and aggregate it with information collected from other Visitors to attempt to provide You with a better experience, to improve the quality and value of the Services and to analyze and understand how Our Website and other aspects of the Services are used.
We may also use Your Personal Information to send You Pal Locale newsletters, marketing or promotional materials and other information that may be of interest to You. If you decide at any time that you no longer wish to receive such communications from Us, please follow the unsubscribe instructions, provided in Our communications to you, or contact us. You agree that we may feature Members' profiles, including your profile, in, among other places, editorials and newsletters that we may periodically send out to Our Members. Please note that we may also use your Personal Information to contact You with notifications related to your use of the Services; You may not opt out of these notifications.
When You visit the Website, whether as a Member or a non-registered user (any of these, a "Visitor"), our servers automatically record information that Your browser or device sends whenever You visit a website ("Log Data"). This Log Data may include information such as Your computer's Internet Protocol address, browser type or the webpage You were visiting before You came to Our Website, pages of Our Website that You visit, the time spent on those pages, information You search for on Our Website, access times and dates, and other statistics. We use this information to monitor and analyze use of the Website and the Services and for the Website's technical administration, to increase our Website's functionality and user-friendliness, and to better tailor it to Our Visitors' needs. We do not treat Log Data as Personal Information or use it in association with other Personal Information, though we may aggregate, analyze and evaluate such information for the same purposes as stated above regarding other Non-Identifying Information.
Identity theft and the practice known as "phishing" are of great concern to Us. Safeguarding information to help protect You from identity theft is a top priority. We do not and will not, at any time, request Your credit card information, Your Member username, login password, or national identification numbers in an unsolicited email or telephone communication. For more information about phishing, visit the Federal Trade Commission's website at www.ftc.gov.
2. Information Sharing and Disclosure
When You register as a Member and submit Your Personal Information, a profile will be created that will be displayed on the Website and will be accessible to Visitors. Please do not include any information in Your profile or publicly post any information on the Website that You expect to keep private.
Aggregate Information and Non-Identifying Information
We may share aggregated information that does not include Personal Information and We may otherwise disclose Non-Identifying Information (including Log Data) with service providers or Our customers for analysis, demographic profiling and other purposes. Any information shared in these contexts will not contain Your Personal Information.
Under some circumstances, We may require certain additional information, including but not limited to Your credit card billing information. We use this financial information, including Your name, address and other information to bill You for use of Our Services. By making a purchase, You consent to Our providing of Your financial information to Our service providers and to such third parties as We determine necessary to support and process Your activities and transactions, as well as to Your credit card issuer for their purposes. These third parties may include the credit card companies and banking institutions used to process and support Your transaction or activity.
Third Party Service Providers
We may employ third party companies and individuals to facilitate Our Services, to provide the Services on Our behalf, to perform Website-related services (e.g., without limitation, maintenance services, database management, web analytics and improvement of the Website's features) or to assist Ws in analyzing how Our Services are used. These third parties may have access to Your Personal Information. If they do, this access is only so that they may perform these tasks on Our behalf and they will be obligated not to disclose or use it for any other purpose.
Compliance with Laws and Law Enforcement
We cooperate with government and law enforcement officials and private parties to enforce and comply with the law. We will disclose any information about You to government or law enforcement officials or private parties as We, in our sole discretion, believe necessary or appropriate to respond to claims and legal process (including but not limited to subpoenas), to protect the property and rights of Pal Locale or a third party, to protect the safety of the public or any person, or to prevent or stop activity We may consider to be, or to pose a risk of being, illegal, unethical or legally actionable.
Your Use of Other Members’ Information
We may sell, transfer or otherwise disclose some or all of Our assets, including Your Personal Information, in connection with a merger, acquisition, reorganization or sale of assets or in the event of bankruptcy.
3. Changing or Deleting Your Information
All Members may review, update, correct or delete the information in their profile by editing the relevant part of their profile. If You would like us to delete your profile from Our database, please contact us and We will attempt to accommodate your request provided We do not have a legal obligation to retain Your Personal Information. Please note that We may retain server/backup copies of all Personal Information and Non-Identifying Information to resolve disputes, troubleshoot problems and enforce Our Terms of Service. Further, such prior information may never be completely removed from Our databases due to technical and legal constraints, including stored ‘back up' systems. Therefore, You should not expect that all of Your personally identifiable information will be completely removed from Our databases in response to any request You may submit.
We are very concerned with safeguarding Your Personal Information. We will make any legally required disclosures of any breach of the security, confidentiality, or integrity of Your unencrypted electronically stored "personal data" (as defined in applicable state statutes on security breach notification) to You via email or conspicuous posting on Our Website in the most expedient time possible and without unreasonable delay, insofar as consistent with (i) the legitimate needs of law enforcement or (ii) any measures necessary to determine the scope of the breach and restore the reasonable integrity of the data system.
5. Our Policy Toward Minors
Minors are not eligible to use Our Services. We do not knowingly collect personally identifiable information from persons under 18. If a parent or guardian becomes aware that his or her child has provided Us with Personal Information without their consent, he or she should contact us. If We become aware that a person under 18 has provided Us with Personal Information, we will delete such information from Our files and terminate the Member’s account.
6. Contacting Us